Tian qiao

Beijing Featured Places Research Program (2 People Teamwork / Art Design)

Motion Graphic / Ai, Ps, Ae, Pr 4' 03" / 2018

Each city has its own unique culture and tradition. Cultural icon design is a creative way to promote urban culture and enhance competitiveness of the city.

Through refining the most featured culture in the city with symbolization, the current urban history and reality are reorganized. While retaining the feature of old Beijing, the design is mainly created for current Beijing, so as to reflect the inheritance and innovation of urban culture. We try to discuss the disappearing, developing and freshly formed urban culture in this completed set of design product.